How does a high-growth FinTech company build a global partnerships engine without sacrificing ownership, speed, or control? In this case study, learn how Reliasourcing supported a pricing intelligence platform serving enterprise retailers as it built a senior-level partnerships function from the ground up.

As global demand for partnerships increased, the client faced a familiar challenge in FinTech growth, where partnerships no longer follow traditional sales or SDR playbooks. Without historical benchmarks, defined partner personas, or qualification frameworks, scaling headcount too early poses a risk of inefficiency. This can also lead to a dilution of strategy. Instead, the client partnered with Reliasourcing as an operational enablement layer, designed to provide continuity and structure to its momentum while keeping execution and decision-making firmly internal.

Reliasourcing’s team integrated into the partnership’s workflow to support consistency and rigor across regions. In turn, this helped the client establish a repeatable sourcing and qualification process tailored specifically for partnerships. The engagement focused on senior stakeholder engagement, long-cycle relationship building, and predictable pipeline creation across APAC, EMEA, and North America.

Lead Development Key Insights

  • 6–7× increase in qualified partnership meetings compared to baseline SDR performance
  • Sustained lead qualification rates above 60% across multiple quarters
  • Consistent senior-level engagement with Partners, Managing Directors, Founders, and C-suite leaders
  • A predictable, global partnerships pipeline built without premature headcount expansion

The case study shows how FinTech companies can scale partnerships differently by amplifying internal ownership with the right operational support. As the partnership progressed, this approach resulted in a durable partnerships framework designed for long-term strategic growth over focusing solely on short-term volume.

Download the full case study to see how Reliasourcing enables global partnership teams to operate with structure and senior-level credibility without compromising control.

Looking to build a scalable, senior-level partnerships function without losing strategic control? Partner with Reliasourcing for enablement-driven outsourcing that strengthens qualification rigor and accelerates time-to-impact on a global scale. Contact us today to explore how we can help your partnerships team grow with consistency and confidence.