How does a fast-growing branding technology company maintain and accelerate sales revenue during a critical scaling phase? In this expansive case study, you’ll discover how Reliasourcing partnered with a global AI-driven design and business formation platform to turn sales challenges into opportunities for sustained growth.
The client, known for delivering automated branding solutions and business formation services to a worldwide audience, faced a demanding set of conditions in 2024. Shifting lead availability, evolving script requirements, and dialer technology transitions threatened to disrupt momentum. They needed more than additional headcount. They required a resilient, data-driven, and conversion-focused sales team capable of adapting seamlessly to changes while safeguarding revenue performance.
Reliasourcing’s approach combined structured onboarding, ongoing tactical script alignment, and targeted performance coaching focused on cultural reinforcement and employee engagement. Regular training sessions ensured agents were equipped with the latest tools and messaging strategies, while recognition programs kept motivation high, even during periods of operational disruption. The alignment between process and people created a foundation for stability and growth.
Key Insights
- $15.63M in total revenue generated over 2024, spread across an agile team of 30–56 agents
- Conversion rates ranging from 20% to 28%, surpassing industry averages by up to 10x for outbound sales
- Connect-to-sale ratios consistently exceeding 24%, highlighting the precision of lead targeting and script personalization
- QA scores maintained between 84% and 91%, demonstrating unwavering quality despite frequent operational changes
Beyond the numbers, the partnership illustrated how strategic outsourcing can protect and enhance revenue streams in competitive, high-complexity industries. Integrating flexible processes with a motivated, well-trained workforce allowed Reliasourcing to help the client build a sales operation that met and consistently exceeded performance benchmarks.
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