Reports to: Business Development Specialist

Hourly expectation: 40 hours per week (FT) / 20 hours per week (PT)

Job Overview:

This TikTok Shop Affiliate Manager role will support the day-to-day operations of the client’s TikTok Shop Affiliate program. This person will be responsible for identifying, recruiting, onboarding, and managing creators while ensuring consistent outreach, relationship management, and campaign execution. A large portion of this role will involve proactive creator sourcing, affiliate communications, product seeding coordination, and performance tracking to help scale the client’s TikTok Shop business.

Responsibilities:

Affiliate Recruitment & Relationship Management

  • Identify and recruit new TikTok Shop affiliate creators that align with the client’s brand and campaign goals.
  • Conduct proactive outreach to creators through TikTok Shop, social platforms, email, and other approved channels.
  • Build and maintain positive relationships with affiliates through timely communication and ongoing engagement.
  • Support creator onboarding and ensure affiliates have the resources needed to successfully promote the client’s products.
  • Maintain an organized pipeline of prospective, active, and high-performing affiliates.

Program Operations

  • Execute the day-to-day operations of the client’s TikTok Shop Affiliate program.
  • Process affiliate invitations, campaign enrollments, commission updates, and other platform-related tasks.
  • Coordinate product seeding and ensure creators receive products in a timely manner.
  • Monitor creator participation and follow up on outstanding deliverables or campaign requirements.
  • Maintain accurate records of creator activity, outreach history, and program performance.

Performance Tracking & Reporting

  • Monitor affiliate content and performance across TikTok Shop campaigns.
  • Track creator output, sales performance, GMV, and other key program metrics.
  • Maintain organized reporting documents and dashboards to ensure accurate performance tracking.
  • Identify high-performing affiliates and recommend opportunities for scaling partnerships.
  • Flag issues, trends, or optimization opportunities to the internal team proactively.

Cross-Functional Support

  • Partner closely with Influencer Marketing, Community, Operations, and Ecommerce teams to support campaign execution.
  • Assist with administrative tasks related to affiliate campaigns, creator communications, reporting, and product logistics.
  • Help maintain internal documentation, creator databases, campaign trackers, and standard operating procedures.
  • Contribute ideas for improving affiliate workflows, recruitment strategies, and operational efficiency.

Skills and Requirements:

  • Must be comfortable working New York City hours for certain days to align with the client’s HQ team.
  • Experience working with TikTok Shop, affiliate marketing, influencer marketing, creator partnerships, or ecommerce programs preferred.
  • Highly organized and able to manage multiple creator relationships and campaigns simultaneously.
  • Strong written communication skills with experience conducting professional outreach.
  • High attention to detail with the ability to accurately track large volumes of creator activity and performance data.
  • Comfortable working within spreadsheets, project management tools, and reporting trackers.
  • Ability to multitask and prioritize work effectively in a fast-paced environment.
  • Self-starter who can work independently while communicating proactively with internal stakeholders.
  • Comfortable learning new platforms and adapting to evolving TikTok Shop features and best practices.
  • Results-oriented with a strong sense of ownership and accountability.